Released on = September 4, 2006, 11:24 am

Press Release Author = Big Boom Concepts

Industry = Management

Press Release Summary = Big Boom Concepts announced that it has entered into a
consulting arrangement with NuLife Nutrition Ltd., a Canadian based natural products
provider.

Press Release Body = West Palm Beach, FL 9/4/2006 - Big Boom Concepts announced that
it has entered into a consulting arrangement with NuLife Nutrition Ltd., a Canadian
based natural products provider. Big Boom Concepts will initially focus on
evaluating and improving standard operating procedures, inventory management,
branding and channel strategies.

"Over the past several months, we have been able to evaluate the company's strengths
and weaknesses on all levels. Our team along with the staff at Nu-Life Nutrition
have collectively developed clear, measurable initiatives," said Chris Tisi,
President of Big Boom Concepts. "Together we believe that these procedures and
programs will have a long lasting positive impact on the company's results."

Chris Tisi goes on to say, "Nu-Life Nutrition is a company with rich heritage and
strong consumer brand equity. We are excited to go back to Canada and build NuLife
Nutrition into a North American powerhouse."

"We are very excited to have Chris Tisi and his team helping us with our going
forward plan. Their knowledge of the North American market is astounding and we look
forward to working with them," says Brett Kelly director of Product Development and
Education at Nu-Life Nutrition.


Web Site = http://www.bigboomobrands.com

Contact Details = Micky Pettipost
(561) 863-5408
micky@hnsglobal.com